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I think the problem is in thinking of ambition as a single thing. U2's ambition strikes me as being rather different to that of SY's or The Beatles'. With U2 it seemed more about maximising their commercial standing by self-consciously adapting their sound in order to break America.
Saying that, one of the most interesting things about SY has been the way in which they've so meticulously managed their career. That kind of power usually only comes with enormous commercial success, or none whatsoever. That SY have managed it while remaining on the fringes of the mainstream is one of the things ! admire most about them.
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